GMV Max is TikTok's automated campaign type that optimizes across all ad placements to maximize your gross merchandise value. We set it up right, feed it the right creative, and manage it to deliver maximum ROAS.
GMV Max requires specific setup to perform. We handle the technical foundation and launch strategy so your campaigns start strong from day one.
GMV Max's algorithm is only as good as the creative you feed it. We build and maintain a high-performing creative library that keeps your campaigns scaling.
Setting the right budget and letting GMV Max optimize is an art. Too little and it can't learn. Too much and you waste spend. We find the sweet spot and scale from there.
GMV Max works best as part of a broader ad strategy. We integrate it with your other campaigns — including TikTok Ads and Shop Ads — for maximum impact.
Transparent reporting on GMV Max performance with clear scaling pathways. We track every metric that matters and turn data into action — so you always know where your ad dollars are going.
GMV Max is TikTok’s automated campaign type designed specifically for TikTok Shop sellers. It optimizes across all ad placements (In-Feed, Shop Tab, search, product detail pages) to maximize your total gross merchandise value.
Regular Shop Ads let you control individual placements and targeting. GMV Max uses TikTok’s algorithm to automatically distribute your budget across all available placements for maximum total sales. It’s less manual control but often higher total GMV.
We recommend starting at $200–$500/day to give the algorithm enough data to optimize. Most brands scale to $1,000–$5,000+/day once they find profitable performance.
The learning phase typically takes 3–7 days. During this period, performance can be volatile. We monitor closely and make adjustments to help the algorithm learn faster without resetting the learning phase.
Yes, but we recommend having at least 50–100 orders and a base of creator content before launching GMV Max. The algorithm performs better with existing sales data and multiple creative assets to test.
Book a free strategy call. We'll assess if GMV Max is right for your brand and build a custom campaign plan.